Blog
Mert Özen's blog posts on software development, backend, frontend, and DevOps.
Measuring GEO: Search Console, Bing AI Performance, Referral Traffic and Server Logs
There is no single measure of AI visibility: the Search Console generative AI report gives impressions only, AI Overviews clicks are merged with Web, Bing AI Performance shows citations and a grounding query sample, and on your side you have referrals and user-initiated fetch logs. We show code that records AI bot and referral events with ASP.NET Core middleware and produces a weekly summary with EF Core, and the limits of prompt panels.
"Why Isn't My Page Indexed?" Diagnosing Indexing Problems Step by Step
For a page that isn't indexed, ask in order: does Google know the URL, does robots.txt allow it, does it return 200, is there a noindex, does the canonical point to itself, is the content real; the first no is where the problem is. We cover the diagnosis tree, a .NET 10 check tool that runs locally, the robots.txt and noindex conflict, and the Crawled/Discovered – currently not indexed states.
Getting Started with Google Search Console and Bing Webmaster Tools: Verification, URL Inspection and Core Reports
In Search Console a Domain property is verified through DNS and covers all subdomains and protocols; a URL-prefix property sees only the prefix you enter, and the verification token must stay in place. We cover the URL Inspection fields, the Page indexing and Performance reports, importing into Bing Webmaster Tools and a first-week checklist for mertozen.com.