What Is GEO? How AI Answer Engines Find and Cite Sources
AI answer engines split a question into sub-searches, find pages in an index or in their own crawlers' data, put them into the LLM's prompt and tie the answer to sources; this live retrieval channel is completely separate from the model's training data. We cover how Google, Copilot, ChatGPT search, Perplexity and Claude find sources, and why GEO is still SEO.
8 Nov 2026
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7 min
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