Blog
Mert Özen's blog posts on software development, backend, frontend, and DevOps.
Citable Content: What the Research Actually Shows
The "up to 40%" gain in the GEO paper was measured in a single-actor benchmark where the source was already in the answer's context; C-SEO Bench found most methods ineffective under competition, and a 2026 survey found no tactic with a proven durable causal effect. We give the practices consistent with the evidence and review a post on this site.
What Is GEO? How AI Answer Engines Find and Cite Sources
AI answer engines split a question into sub-searches, find pages in an index or in their own crawlers' data, put them into the LLM's prompt and tie the answer to sources; this live retrieval channel is completely separate from the model's training data. We cover how Google, Copilot, ChatGPT search, Perplexity and Claude find sources, and why GEO is still SEO.