Blog
Mert Özen's blog posts on software development, backend, frontend, and DevOps.
SEO Myths and Facts: Meta Keywords, Word Count, AI Content and "Guaranteed Ranking" Promises
Google hasn't used meta keywords since 2009, there is no keyword density or ideal word count target, Google objects to AI content not because of how it's produced but when it's mass-produced without adding value, and no one can guarantee a top position. For each myth we give Google's official source, the claims Google doesn't confirm and the developer's next step.
Google Search Essentials: Technical Requirements, Spam Policies and Key Best Practices
Google Search Essentials has three parts: technical requirements (Googlebot access, a page that returns 200, indexable content), spam policies that lower rankings or remove a site, and key best practices. We cover the policies added in 2024–2026, the difference between manual actions and algorithmic detection, and protecting user content in ASP.NET Core with X-Robots-Tag and rel="ugc".