Blog
Mert Özen's blog posts on software development, backend, frontend, and DevOps.
Product Discovery: Continuous Discovery, User Interviews and the Opportunity Solution Tree
Product discovery is not a phase but a continuous practice with customer touchpoints at least weekly. Through Bookstore's cart abandonment tree we show why good interviews ask about past behavior and walk through the Opportunity Solution Tree's outcome, opportunity, solution and assumption test levels; then fake door, concierge and prototype tests, and the developer's role in dual-track.
What Is Product Management? Product Manager vs Product Owner vs Project Manager
Product management is about building the right thing: a project delivers scope by a date, a product keeps producing value. Through Bookstore's campaign request we cover why the Product Manager is a job role, the Product Owner a Scrum accountability and the Project Manager a time-scope-budget role; Cagan's four risks, the feature factory versus the empowered team, and the developer's place in feasibility.