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Content Maintenance: Content Decay, the Update–Merge–Delete Decision and Keeping Version-Dependent Posts Alive

Content decay is the decline of a page's search traffic over months, and the fix is not updating the date but separating the cause and deciding to update, rewrite, merge or remove. We cover detecting decay with year-over-year comparisons in Search Console, extracting signals with .NET 10, keeping version-dependent posts alive as .NET 11 ships, using dateModified honestly, spam policy boundaries and measuring with annotations.